The phenomenon has taken over the digital universe as one of the best social media tools that businesses can use to promote themselves and show potential customers what they’re all about.
Ranging from simple free platforms to intricately customizable paid versions, you don’t need to have big pockets to start a blog: you just have to have yourself, some writing chops and colorful ideas.
As a travel agent in charge of your own business, it’s crucial that you make a name for yourself and positively market your business any way you can.
Here just a few reasons why you should start a blog:
YOU CAN ENHANCE YOUR CREDIBILITY
Really, who’s going to just trust you immediately? Blogging will allow you to speak to your potential customers and earn their trust in a way that no other platform allows you to do – because your word and your experiences are behind your every post.
Through blogging, you’ll be able to build relationships.
Focus on giving real advice. Be helpful. Tell your potential clients some personal travel stories, let them in on the secrets of your favorite hidden restaurants, let them know which sunscreen is the best for the Caribbean sun. Give real advice, and you’ll find yourself with some real customers.
YOU CAN PROMOTE YOUR BRAND
Blogging lets you create a voice for yourself. It lets you craft your brand around your personal business aspirations, giving you the opportunity to put some personality behind your name.
Aside from giving your brand a voice, blogging lets you promote your brand by having endless content opportunities for placement, guest posting, promotion and amplification.
Let’s face it. Just having some social media accounts or a website isn’t going to get you customers. It’s how you create content and promote that content that is going to draw them in. Through blogging, you’ll be more likely to catch people’s attention, attracting them with your vast travel knowledge.
YOU CAN HIGHLIGHT YOUR FAVORITE DESTINATIONS AND SUPPLIERS
Through blogging, you can write about things that you love. Choose some of your favorite destinations and expand on them. Do some listicles of your favorite adventures, restaurants, shops. Write about your favorite travel suppliers, and give helpful advice to your potential customers.
Starting your own side business, or a full business, isn’t the easiest task. But we want to make sure our travel agents are as prepared as they can be to make lots of money and help a lot of people explore the world.