Travel Advisors
Despite the familiarity of ‘travel agent,’ you should understand why the new name was adopted.
‘Travel advisor’ re-emphasizes the growing importance of the profession to the industry: They provide human connection in a world where everything is increasingly automated and online. They represent new and improved versions of travel agents. They don't just work to book flights, as their predecessors once did; they advise clients on everything from transportation to food to tours, and even lend personal touches by learning more about you than simply where you want to go.
Travel advisors are specialists, possessing deep knowledge and extensive experience in niches such as cruises, escorted land tours, bachelorette parties, and multigenerational family vacations, just to name a few.
They've also traveled extensively themselves, and thus intimately know the many destinations and adventures recommended to clients. They hold certifications, watch webinars, and continually educate themselves to remain up to date on all the latest trends and hotspots. They leverage connections, share invaluable insights, and secure the best possible pricing for clients.
Most importantly, they understand travelers’ safety concerns and work to provide appropriate solutions, while remaining flexible.
The bottom line: Advisors are so much more than call centers that take credit card numbers and book flights. They advise, and in the current climate, that’s just what you need.
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