Share Your Expertise
Sharing your expertise is about finding the right balance. After all, there’s an excellent chance TikTok’s youngest users, who have grown up in an online-booking world, don’t have any experience working with travel agents nor an understanding of their roles. If you fill your TikToks solely with booking information or the ins and outs of your profession, you probably won’t grow your audience.
However, if you mix in fun elements with useful information—the five must-have items when you’re heading to the beach, travel hacks you need to know, the shoes you didn’t know you needed, to name a few—you’ll find your followers are turning to you for more than just booking services. And that’s always the goal to cultivate lasting relationships.
Show Off Your Own Travels
Millennials and especially Gen Zers want to carve out their own paths. The classic locales, high-end hotels, and traditional hotspots don’t necessarily appeal to them. They’re interested in experiences and adventures that are off-the-beaten-path and authentic. If you find them a secret spot they can mark in some ways as their own, that’s ideal.
Keep that in mind as you share your own travels, whether it’s a hike to a beautiful view, a day at a secluded beach, or a city block filled with Instagrammable brick facades. Record video with the camera in front to give your viewers a point-of-view perspective. In doing so, you’ll convey that your trips are true personal excursions and not your run-of-the-mill vacations.
Build a Brand
Once you get the hang of TikTok, don’t be afraid to jump on the trends. Capitalizing on these and memes, so long as they’re done authentically, can boost your profile and establish you as a worthy follow. One example is the "What people think I do vs. what I actually do" meme. It’s an opportunity to show some personality while providing insight into your services, especially given that younger travelers may not know what travel agents actually do.
You can also build your own series, like a "Tuesday Travel Minute" or "Secret Day Trips From New York," or even advertise particularly hot deals the same day, every week.
No matter what you do, have fun with it. No young traveler looks forward to dealing with a booking engine, but they may be excited to speak more with you if you show them what you can offer.
Now that you've created your TikTok account, be sure to follow InteleTravel! Tag us in your videos, so we can all get in on the fun.